The Real Athlete Blog

Category: Crisis Management

1. Wrong Place, Wrong Time? Not an Option for Second-Chance Athletes

   by Wesley Mallette 07-04-2010 05:50 PM Public Relations | Crisis Management | Human Relations

   
   7076 Views
   

   Mistakes will happen, but as a high-profile, second-chance athlete, you will only get so many opportunities.

    

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2. The Power of Perception: 5 Reasons Why Athletes Should Care

   by Wesley Mallette 06-21-2010 11:47 PM Public Relations | Crisis Management | Image Branding

   
   4315 Views
   

   Perception is everything

    

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3. The Power of an Apology: First Step on the Road to Reputation Repair

   by Wesley Mallette 06-02-2010 12:32 AM Public Relations | Crisis Management | Image Branding

   
   8599 Views
   

   "I'm Sorry" are two simple words, but when used sincerely, they are two words that can change the outcome of a situation gone awry for the better.

    

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4. Bad Behavior in Sports, Part II

   by Wesley Mallette 05-17-2010 02:03 AM Public Relations | Crisis Management

   
   5259 Views

   6 Key Tips to “Reputation Repair”

    

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5. Reputation Rehab and The Digital Age: 8 Steps To Reputation Recovery

   by Wesley Mallette 04-26-2010 06:03 PM Public Relations | Trusted Athlete Educator | Crisis Management

   
   3586 Views
   

   Redefining “Watch What You Say and Do” and The Consequences of Your Actions

    

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6. Dear Tiger: Regarding Your PR Strategy? It Stinks. #FAIL.

   by Wesley Mallette 03-28-2010 12:36 AM Public Relations | Crisis Management | Image Branding

   
   2650 Views
   

   Tiger's PR Strategy Continues to Disappoint. It's Horrible. And He Paid for This?!?

    

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7. Reputation Rehab: The Tiger Woods Mea Culpa - How Effective Was It?

   by Wesley Mallette 02-19-2010 11:01 PM Public Relations | Crisis Management

   
   3040 Views
   

   We heard what we expected to hear. Yes, we are more or less "Tiger'ed Out," but here is how I think he did today.

    

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8. Tiger Woods - Prelude to Recovery or Further Disaster?

   by Wesley Mallette 02-18-2010 11:57 PM Public Relations | Crisis Management

   
   2631 Views
   

   His fall from grace is well documented. His battle with the media is ongoing. Now, the road to recovery begins. Tiger Woods, welcome to "Reputation Rehab."

    

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9. How to Properly Handle Crisis in Sports? Hint - When You "Spin" You Don't Win

   by Wesley Mallette 01-21-2010 01:41 AM Public Relations | Trusted Athlete Educator | Crisis Management | Image Branding

   
   4340 Views
   

   Crisis in Sports - What to Do When You Find Yourself in Trouble

    

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10. Reputation Rehab: Gilbert Arenas, Mike Leach, and Charlie Sheen “Hey, What Did I Do Wrong?”

    by Wesley Mallette 01-09-2010 12:46 PM Public Relations | Trusted Athlete Educator | Crisis Management | Image Branding

    
    5948 Views
    

    Seven steps toward Reputation Rehab.

     

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