The Real Athlete Blog

Category: Image Branding

1. The Power of an Apology: First Step on the Road to Reputation Repair

   by Wesley Mallette 06-02-2010 12:32 AM Public Relations | Crisis Management | Image Branding

   
   8603 Views
   

   "I'm Sorry" are two simple words, but when used sincerely, they are two words that can change the outcome of a situation gone awry for the better.

    

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2. Bad Behavior in Sports. Is it Worth It?

   by Wesley Mallette 05-01-2010 08:11 PM Public Relations | Trusted Athlete Educator | Image Branding

   
   5651 Views
   

   Five Reasons Why Negative Emotions Can’t Control Your Reaction

    

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3. Brand You

   by Alan Stein 05-01-2010 07:12 PM Trusted Athlete Educator | Image Branding

   
   3412 Views
   

   If you want to be successful, both on and off the court, you need to start viewing yourself as a brand.

    

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4. Dear Tiger: Regarding Your PR Strategy? It Stinks. #FAIL.

   by Wesley Mallette 03-28-2010 12:36 AM Public Relations | Crisis Management | Image Branding

   
   2654 Views
   

   Tiger's PR Strategy Continues to Disappoint. It's Horrible. And He Paid for This?!?

    

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5. The Olympic Spirit and the True Meaning of Sport

   by Wesley Mallette 03-07-2010 10:31 PM Public Relations | Athlete Services | Image Branding | Special Event

   
   7033 Views

   The story of athletes overcoming the improbable to achieve the seemingly impossible is one that never gets old. And one of the reasons companies pay big bucks for them to pitch their products and speak to their employees.

    

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6. Tips for Athletes on Speaking to the Media & More

   by Matthew Allinson 03-02-2010 01:34 AM Public Relations | Trusted Athlete Educator | Image Branding

   
   21067 Views
   

   Sports broadcasting legend Roy Firestone gives athletes advice on interacting with the media and their careers.

    

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7. How to Properly Handle Crisis in Sports? Hint - When You "Spin" You Don't Win

   by Wesley Mallette 01-21-2010 01:41 AM Public Relations | Trusted Athlete Educator | Crisis Management | Image Branding

   
   4347 Views
   

   Crisis in Sports - What to Do When You Find Yourself in Trouble

    

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8. Winning On and Off the Field - Kurt Warner’s First Things First

   by Allison Collinger 01-12-2010 05:17 PM Philanthropy | Public Relations | Trusted Athlete Educator | Athlete Career Development | Image Branding

   
   9462 Views

   As Arizona heads to New Orleans this week for the next round of the NFL playoffs, we caught up with Marci Pritts, the long-time Executive Director of Kurt Warner’s Foundation, First Things First, to get her perspective on athlete philanthropy.

    

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9. Reputation Rehab: Gilbert Arenas, Mike Leach, and Charlie Sheen “Hey, What Did I Do Wrong?”

   by Wesley Mallette 01-09-2010 12:46 PM Public Relations | Trusted Athlete Educator | Crisis Management | Image Branding

   
   5954 Views
   

   Seven steps toward Reputation Rehab.

    

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10. Twenty Ten

    by Alan Stein 12-31-2009 04:35 PM Training | Athlete Services | Image Branding | Special Event

    
    5882 Views

    This post will give you some insight to the myriad of new programs, events, and products I plan to launch in 2010 (Twenty-Ten). I am going to take my game to the next level this coming year and I hope to assist and motivate you into doing the same!

     

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