The Real Athlete Blog

Category: Image Branding

Athletes - Tips on How to Leverage Your Team Resources

by Allison Collinger 12-03-2009 01:19 AM Philanthropy | Public Relations | Image Branding

2763 Views

Rams VP Gives Top Tips for Working with Team Community Relations Department to Maximize Your Charitable Efforts and Image -- It's a Win-Win!

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Reputation Rehab: Five Tips for a Tiger

by Wesley Mallette 12-02-2009 04:53 PM Public Relations | Crisis Management | Image Branding

5731 Views

What Team Tiger Should Have Done and Should Be Doing Right Now - and Why

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Attention Athletes: The Quarter-Inch Hole Is the Key to Success in Building Your Brand Online

by Matthew Allinson 11-25-2009 12:48 AM Social Media | Athlete Services | Image Branding

8645 Views

Athletes, if you want to build a succesful brand online, hire a team of qualified professionals that will show you how to create that quarter-inch hole.

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Protecting an athlete's (or even your) online identity

by Joey Kirk 11-10-2009 11:57 PM Social Media | Trusted Athlete Educator | Image Branding | Legal

7241 Views

Chris Bosh's big win against a Cybersquatter and what it means for athletes.

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Understanding Social and Traditional Media – LJ, OchoCinco, and Bob Griese

by Wesley Mallette 11-02-2009 03:30 PM Social Media | Crisis Management | Human Relations | Image Branding

3813 Views

Why Traditional and Social Media Training in Sports is Crucial – Larry Johnson, OchoCinco and Bob Griese – What Went Wrong and What Went Right

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Twitter — Brand Building or Nuisance

by Allison Collinger 10-29-2009 12:07 AM Social Media | Image Branding

3240 Views

Athletes: use Twitter to build your brand, drive traffic to your website, and promote your causes. No need for a filter between you and the fans who love you.

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Awe, ain't dat 'Tweet'?

by Helen Horvath 09-27-2009 06:11 PM Social Media | Trusted Athlete Educator | Image Branding

3320 Views

The fact is that social networking through Twitter and Facebook have their place in the development of an athlete's brand. It is the quality of the information that is posted that makes these sites valuable to brand development. At the same time, the brand that is created can be killed faster than a speeding bullet by a statement made on a social networking site. Simply put, think before you type or you may be tomorrow's headline.

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Impression Management: The Two Faces of Eve

by Helen Horvath 08-05-2009 07:01 PM Trusted Athlete Educator | Human Relations | Image Branding

6154 Views

As a professional athlete, selecting your significant other or making the committment to your spouse is a challenge in itself, but you will encounter many other factors that the average person never even has to consider. The wrong choice(s) can lead to grave consequences.

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The Re-Branding of Michael Vick: Picking Up the Pieces and Moving Forward

by Wesley Mallette 07-27-2009 06:21 PM Public Relations | Athlete Career Development | Crisis Management | Image Branding

4347 Views

Wesley Mallette takes a look at the Michael Vick Situation from a Public Relations Perspective.

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Handling Crisis in the Sports World - Perspective from a Game Changing PR Pro

by Wesley Mallette 07-23-2009 12:27 AM Public Relations | Trusted Athlete Educator | Athlete Career Development | Crisis Management | Image Branding

4059 Views

When athletes find themselves in trouble, what are the determining factors surrounding how well they will fare in that moment of crisis? Who are the people they turn to and who SHOULD they turn to to guide them through it?

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